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Business as a Force for Good: What’s a B Corp?

April 11 @ 12:00 pm - 1:00 pm

Join Mary Stelletello, Founder of Vista Global Coaching & Consulting, Wisconsin’s first certified B Corp and Scott Andersen, Co-Founder of Artisan Dental, B Local Wisconsin, Co-Chair for a brief overview and Q&A session to explore the journey of becoming a Certified B Corp and B Local Wisconsin.


  • 12:00-12:10 Welcome & Introductions
  • 12:10-12:30 The Journey of Becoming a B Corp & B Local Wisconsin
    Mary Stelletello, Vista Global Coaching & Consulting/B Local Wisconsin Co-Chair
  • 12:30-12:40 B Corp Case Study: Artisan Dental
    Scott Andersen, Artisan Dental/B Local Wisconsin Co-Chair

Snacks and refreshments will be provided.

What are Certified B Corps?

Certified B Corporations (B Corps) are a global network of individuals that all use business as a force for good in the world. B Corps are required to meet the highest standards of verified social and environmental performance, public transparency, and legal accountability to balance profit and purpose. Today, there are more than 2,775 B Corps, which span across 60 different countries, and 150 different industries.

Why should my business consider becoming a Certified B Corp?

B Corp Certification is the only certification that measures a company’s entire social and environmental performance. The B Impact Assessment evaluates how your company’s operations and business model impact your workers, community, environment, and customers. The B Corp Certification also offers businesses market differentiation from their competitors. People want to work for and buy from businesses that openly share similar values. Becoming a B Corp is the most powerful way to build credibility among employees and customers.


Click here to register


April 11
12:00 pm - 1:00 pm
Event Category:


821 E. Washington Avenue
Madison, WI 53703 United States
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