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Adapt Marketing for the Experience Era Workshop
September 18 @ 8:00 am - 12:00 pm
Marketing in the Experience Era is about more than just marketing.
Today, more and more consumers and employees are seeking authentic brand experiences.
In this workshop style talk, Amber will guide you through shifts that have happened in communications and the culture of society and work, and what that means for the business climate we are in today. She will also guide you through an engaging framework to help you leave empowered with a roadmap to define your brand that translates both internally and externally, and informs your customer experience strategy.
Whether you are a solopreneur, small business or large corporation, your company will benefit from taking this knowledge and applying it to your organization.
You will gain:
- Understanding of what the experience era is (and why it matters to your business)
- A Roadmap to define your company’s Customer Experience Strategy
- Tactical Strategies to implement to create more intentional customer experiences
Amber Swenor is the founder of Strategic Partners Marketing a firm that provides both strategic brand consultation, and implementation services including media strategy, digital funnels, and PR. SPM has earned two Addy Advertising Awards. Amber’s fulfilling her personal mission to empower and inspire others to build their brands through Amberdella Coaching and Consulting where she coaches women to unlock and unleash their personal brand, and up-level their income and impact. She was a 2017 Brava Woman to Watch, In Business 40 Under 40, 2018 Vital Voices VVGrow Fellow and 2019 Goldman Sachs fellow. When she’s not strategizing with clients, you’ll find her rocking with her band, Morningstar.