The Doyenne Founders Series is a private, year-long
group coaching program for women business owners and
entrepreneurs, who have launched a product or service, are
scaling a business and are experiencing all that comes
with being the CEO of their company.
The program brings together a cohort of 6-10 women who
work closely throughout the year, in an authentic and safe
environment, working on their individual business goals,
while also supporting and collaborating with each other.
Participants gain skills to more confidently grow their
businesses, improve profitability by strengthening their
knowledge around business fundamentals (legal, financials,
sales and marketing, and technology). The program is
tailored to the needs of the group with some pre-planned
coursework, as well as on-demand customized content that
is developed based on challenges facing cohort members at
The series is facilitated by Laura Gmeinder, along with
a team of expert mentors and coaches. The program is
designed with the understanding that being an entrepreneur
is an iterative and often, messy process, that requires
trial and error. The Founders Series was created to
provide a safe space for women to work through this
experience together, in a very real way.
The goals of the Founder Series is to help the
- clarify their business model and strategy — what
exactly is the business trying to achieve?
- develop their identity as CEO and leader — how does
each entrepreneur authentically embody this role and
play to her strengths?
- learn the key business fundamentals — what
infrastructure does the business need to achieve its
- craft the story (pitch) – how does she effectively
articulate all of the above within 5 minutes?
- expand their network – who can help you along the
It is hard to be an entrepreneur.Multiply that by 100
when you are a female entrepreneur.Multiply that by
another 100 when you also have a family!The Doyenne
Founders Series helped to connect me with other women
who were “in the same shoes” as me, and helped me to
stay focused on my goals. I now have a small network of
women that I know will always be there for me. Amy,
specifically, helped keep me accountable. Together, we
identified actionable steps to take so my business can
keep progressing. I recommend this series, and Amy, to
all women entrepreneurs.It will be the nudge network you
Miranda Rochol, CEO of
Lifebook by plumleaf
Founder Series, 2017 Cohort