Triple Threat Venture Training
Upcoming Sessionsbuild an unshakeable foundation
The Triple Threat Venture Training, our strategy accelerator, is a 20-week program designed to help entrepreneurs develop a strong strategic foundation for their ventures.
With rock-solid clarity on your business strategy, you will know where to focus your time, energy, dollars, and how to gather the kind of support you need.
develop a plan, hone your story, Build support
You'll come out of the program with the following takeaways:
—an authentic vision of yourself as an entrepreneur and CEO of your venture
—a clear vision of your future and the future of your venture
—a strategic approach, critical milestones, and immediate plan of action
—an effective story/pitch to tell people about your venture
—a community of fellow entrepreneurs and supporters
program fee
$500 deposit for each entry.
A $2,500 unrestricted grant + $500 deposit will be returned upon full completion of all aspects of the program
Each program cohort is a maximum of 8 entrepreneurs. If you are not selected to be part of the cohort you applied for, Doyenne will send a full refund of the $500 deposit. You will also be welcome to register for future cohorts again.
Payment plans are available upon request. Please contact info@thedoyennegroup.com for more information
The Experience
The Triple Threat Venture Training unfolds in 3 phases:
A weekly overview is located within the Q&A Section of this page
phase 1: Get real with yourself
Overcome self-doubt and prevent burnout
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Kickoff Event (1.5 hours)
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Visual Logic Model Workshop (90 minutes + potential for additional time)
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Social-Emotional Intelligence Assessment (1.5 hours)
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KOKORO Financial Resilience Learning Session (1.5 hours - additional support available ongoing after the program concludes)
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2 Coaching Sessions with your Doyenne Coach
Phase 2: Develop your strategy
Create your actionable growth plan
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Retreat (1 day broken into 2.5 hours in the morning, 2.5 hours in the afternoon)
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Morning Retreat Workshop: Create a 12-18 month strategic plan for your venture, and evaluate your business model. Your Doyenne Coach will also attend to work with you
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Retreat Afternoon Peer Coaching Workshop: 4 one-on-one 20-minute sessions with others
Phase 3: Leverage your community
Tell your story and ask for help
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Pitch Practice Workshop 1 (2-hour session)
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Pitch Practice Workshop 2 (2-hour session)
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Showcase Event (2 hours)
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Celebration Event (1.5 hours)
Wrap Around Service: after care
Support for your growth
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6 Live Group Facilitated Sessions
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1 thirty Minute 1:1 Reflection Session
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4 Well Being Measurement Reports (Completed Every 4 Weeks)
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1 Wellbeing Session
logistics and frequently asked questions:
what is the criteria for participation?
The Doyenne Triple Threat Venture Training is open to all women-led ventures who have started a business on their own and are not part of a franchise or multi-level marketing (MLM) program. The Training is designed for entrepreneurs who have already started their venture and are looking to take it to the next level. Since the workshops are virtual, entrepreneurs who live outside Wisconsin are welcome to apply and attend, but are responsible for travel costs if they wish to attend in-person (if available).
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The fee of the Triple Threat Venture Training is for 1 participant. If additional team members would like to be part of certain workshops or activities, a separate fee will be administered.
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Participant needs to identify as female. Additional team members can be of any gender identity. Team members can be other founders, key supporters, staff/contractors, life partners, anyone who is key to making the venture successful.
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The Training fee includes the costs for the expert facilitators and coaches, program materials/tools, access to the online course content, and food/beverage provided during workshops (if meeting in-person).
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What is the cost, and do you offer payment plans?
The total value of the 12-week Triple Threat Venture Training + 8-week Post Care workshops is $10,000. Thanks to generous sponsorships and in-kind support we are able to make the program available for a $500 deposit to all women and/or marginalized gender(s) entrepreneurs.
Upon completion of all aspects of the Triple Threat Venture Training program (as outlined in The Experience section of this page) you will be awarded a $2,500 unrestricted grant to use as you determine as well as your $500 deposit will be returned.
Payment plans are available upon request. Please contact info@thedoyennegroup.com to discuss this option prior to registering.
If you do not complete all aspects of the Doyenne Triple Threat Venture Training program or drop out of the program for unexplained reasons once after the Kickoff event you will not receive the $2,500 grant or have your deposit returned to you.
Where are workshops held?
All workshops included in the Triple Threat Venture Training program will be held virtually with video conferencing URLs sent to attendees. For coaching sessions and peer coffees, it is up to participants if they wish to meet in-person or virtually, and they must supply their own virtual meeting URLs.
What is the cancellation policy?
- If not selected to participate in the Triple Threat Venture Training by Doyenne Staff you will be refunded your deposit
- If you are selected and withdraw from attending within 8-14 days prior to the Kickoff Event, you will be refunded 50% of your deposit and will not be eligible for the $2,500 unrestricted grant.
- If you are selected and withdraw from attending within 7 days prior to the Kickoff Workshop, fail to show up, or do not complete all aspects of the program (without communicating with Doyenne Leadership) you will not be refunded any of your deposit and will not be eligible for the $2,500 unrestricted grant.
can you tell me more about each of the workshops?
The Doyenne Triple Threat Venture Training is divided into three major phases that build on each other over the course of 12-weeks.
Triple Threat Venture Training Kickoff Event
The first step in the Triple Threat Venture Training experience is to build community within the cohort. The cohort will be working closely with each other over the 12 weeks. We are in this together and we create a space where you can be honest, vulnerable, and accepted for your experiences, ventures, and personal story you bring to the group. The goal of the Kickoff Event is to learn about each other and for participants to meet the coaches they will be working with on a one-on-one basis over the course of the program.
Phase 1: Get real with yourself — Overcome self-doubt and prevent burnout
Every entrepreneurial endeavor begins with a person or a team of people. People come to their work with their own personality types, experiences, values and assumptions. These shape everything about the ventures entrepreneurs choose to launch and their paths for growth. Knowing all of these aspects and identifying them within yourself deepens your understanding of self and how you will continue to lead your venture to success.
— Emotional Intelligence Workshops (2.5 hours): No entrepreneur has everything it takes to grow a venture within themselves at any point in the entrepreneurial journey. It is critical for you to know what and how your particular approach to the world shapes your role as a founder and leader within your venture. You will take the SEI Emoitonal Intelligence Assessment, meet one-on-one with an SEI-certified coach to review your assessment to discuss each other's strengths and areas for growth.
— Visual Logic Model Workshop (90 minutes + potential for additional time): Entrepreneurs are trying to solve problems for their customers/clients. Every entrepreneur has conscious and unconscious beliefs, thoughts, and feelings about what it will take to meet customers'/clients' needs. In these workshops, you will work with expert facilitators, artists, and coaches to create a visual model that depicts the underlying logic and story that drives your venture and the behaviours and decisions you make. This visual model will help you tell the story of your venture to different audiences.
— Visual Logic Model Workshop (90 minutes + potential for additional time): Entrepreneurs are trying to solve problems for their customers/clients. Every entrepreneur has conscious and unconscious beliefs, thoughts, and feelings about what it will take to meet customers'/clients' needs. In these workshops, you will work with expert facilitators, artists, and coaches to create a visual model that depicts the underlying logic and story that drives your venture and the behaviours and decisions you make. This visual model will help you tell the story of your venture to different audiences.
— KOKORO Financial Wellbeing Workshop (1.5 hours): We all have our own personal beliefs and experiences when it comes to money. These past experiences all will play out in how you use money within your venture. During this workshop we explore these topics as well as get you to start thinking about how to develop a meaningful revenue and expense budget and theory to put in use going forward with your venture.
Phase 2: Develop your venture strategy — Create your actionable growth plan
During this portion of the Triple Threat Venture Training, you will work to clarify your business model, develop a long-term strategy for achieving that model, and a short-term action plan to move with purpose and speed. In the chaos of launching and running a venture, it is often difficult to take time out to work to think about, develop, and/or re-evaluate the strategic direction of your venture. We will work with you to craft a strategy that builds on your personality, experience, skills, and values that were articulated in Phase 1 along with the purpose or mission of your venture.
— Retreat (1 day broken into 2.5 hours in the morning, 2.5 hours in the afternoon): Our 1-day Retreat is broken into 2 sections, with a break in between for you to rest and also process information without it all happening at once and be able to ask informative questions and requests of those you're working with.
— Retreat Morning Workshop: You and your coach will work on laying out a one- to two-year strategic plan for your venture, a corresponding 6-12 month action plan for setting pieces in motion to meet your strategic plan goals/milestones, and evaluate your business model to see if it needs tweaking or re-drafting.
—Retreat Afternoon Peer Coaching Workshop: Doyenne Mentors will meet with you one-on-one for four 20-minute speed mentoring sessions. You will be notified as to who the Mentors will be at the workshop and given their bios so you can you can decide how to use your 20 minutes with them for greatest impact and be able to ask direct questions about how they can help you going forward or answer the questions you have right then. After the rotations have completed, you and other participants will come back together to debrief and close out the workshop
Phase 3: Leverage your community — Tell your story and ask for help
A critical aspect of the entrepreneurial process is the ability to gather the resources needed, from customers, employees, funders, vendors, partners, etc. To do this effectively, you need to be able to tell the story of your venture in a variety of ways to meet the needs of your audience. In this final phase of the program, we work with you to craft a compelling pitch to engage stakeholders.
—Pitch Practice Workshop 1 (2-hour session): You will develop a rough draft of your slide deck and walk through your pitch with a small group to get feedback from an expert and your peers.
We will work with you to take your pitch from however long it is and whittle it down to a clear, concise 5-minute "tell the story" pitch. This framework can then be expanded on or condensed down to meet the needs of future audiences.
—Pitch Practice Workshop 2 (2-hour session): You will revise your pitch deck based on feedback from Pitch Practice 1 and again present it to a small group for additional feedback in preparation for the Showcase event.
—Showcase Event (2 hours): The Showcase Event is a culmination of the entire Triple Threat Venture Training experience. The community is invited to attend to meet the entrepreneurs, hear their five-minute pitches, provide questions, suggestions, and feedback, as well as become champions for the presenting entrepreneurs.
Community members from all walks of life are invited to attend the event to show your support of the entrepreneurs and their ventures.
—Celebration Event (1.5 hours): Come back together as a full-cohort one last time to celebrate all you have achieved, learned, and set intensions for the next phase of your venture once the program is over. Coaches, entrepreneurs, and workshop facilitators will be in attendance to debrief, celebrate each other, and also get entrepreneurs prepared for the After Care program.
—After Care Program (8-weeks, 1 hour per week): KOKORO continues to work with entrepreneurs after the formal Triple Threat Venture Training program ends. During these weekly touch-points, each entrepreneur will have the opportunity to reflect, share out, and ask for support as they begin executing on their action and strategy plans.
—Celebration Event (1.5 hours): Come back together as a full-cohort one last time to celebrate all you have achieved, learned, and set intensions for the next phase of your venture once the program is over. Coaches, entrepreneurs, and workshop facilitators will be in attendance to debrief, celebrate each other, and also get entrepreneurs prepared for the After Care program.
—After Care Program (8-weeks, 1 hour per week): KOKORO continues to work with entrepreneurs after the formal Triple Threat Venture Training program ends. During these weekly touch-points, each entrepreneur will have the opportunity to reflect, share out, and ask for support as they begin executing on their action and strategy plans.
Additional Opportunities throughout the 12-week journey:
—One-on-One Mentoring Session (One Hour Bi-weekly): Entrepreneurs will schedule a coaching session with their appointed Doyenne coach through the program experience. Attendees will be paired with their coach based on an intake assessment asking their needs and preferred coaching styles prior to the Kickoff Event. You will schedule sessions with your coach and it is up to you as to how often you want to meet with your coach.
—Peer Coffee Sessions: As a cohort, you have the opportunity to schedule coffee meetings with other Triple Threat Venture Training participants, either one-on-one or as a group, to learn from each other and strengthen your network.
Additional Doyenne Programming after the Triple Threat Venture Training program: Learning Teams are a great way to continue relationships and work that was done during the 12-week Triple Threat Venture Training program. Take a look at the Learning Team overview page to see if it's a good fit for your next phase of your entrepreneurial journey.
Additional Doyenne Programming after the Triple Threat Venture Training program: Learning Teams are a great way to continue relationships and work that was done during the 12-week Triple Threat Venture Training program. Take a look at the Learning Team overview page to see if it's a good fit for your next phase of your entrepreneurial journey.
what is the program weekly time requirement of the 20-week accelerator?
Doyenne Triple Threat Venture Training Timeline
Week 1: Kickoff Welcome Event Required Attendance 4:00-5:30 PM
Phase 1: Get Real with Yourself
Week 1-2: Emotional Intelligence 1:1 (Self-schedule with Step Up Equity Matters)
Week 2: Coaching Session (Self-schedule)
Week 3-4: Visualizing your Venture 1:1 (Self-schedule with Relumed Facilitator)
Week 5: Financial Wellbeing Required Attendance 4:00-5:30 PM
Phase 2: Develop Your Strategy
Week 6: Retreat Strategy & Peer Coach Required Attendance 10:00a - 4:30p
Week 7: Cohort Check-in Optional Attendance 4:00 - 5:30 PM
Week 8: Pitch Practice #1 Required Attendance 10:00a - 12:00p Or 4:00 - 6:00 PM
Coaching Session (Self-schedule)
Week 9 or 10 (different for Spring or Fall cohort): Pitch Practice #2 Required Attendance 10:00a-12:00p Or 4:00 - 6:00 PM
Coaching Session (Self-schedule)
Phase 3: Leverage Your Community
Week 10 or 11 (different for Spring or Fall cohort): Showcase Event Required Attendance 4:30 - 6:30 PM
Week 12: Celebration Required Attendance 4:00 - 5:30 PM
Phase 4: After Care
Week 13-20: After Care Required Attendance Scheduled with KOKORO
Who are the Coaches & Mentors?
Professionals who coach for Doyenne are required to partake in a Doyenne Coaches Training Workshop. The workshop goes through guidelines and expectations for coaches and the Doyenne approach for working with entrepreneurs. Our coaches are also evaluated by the entrepreneurs they work with and must maintain a rating of 4 out of 5 to continue to be a coach.
If a coach is not meeting the needs or other problems arise while coaching as part of Doyenne, we take this very seriously and use a "2 strike" rule. When a situation is brought to Doyenne team member's attention we evaluate and meet with the coach to hear their take on the situation and also address concerns without revealing who has brought their name to attention. If the problem, or other situations, occurs again then Doyenne will remove the coach from the pool of professionals we refer our entrepreneurs to.
Mentors who are part of Doyenne are professionals who register to come to less formal supportive workshops than our Coaches. Mentors are not required to go through our Doyenne Coaches Training Workshop but they are given access to a recorded session and encouraged to watch. When a mentor arrives at a workshop where they will be working with entrepreneurs as part of Doyenne programming the Doyenne team member who is leading the workshop will always go through a high level of expectations and set the stage for how the mentor & entrepreneur experience will be conducted. We apply the same criteria for our Mentors as our Coaches as to our expectations for how to work with entrepreneurs who are part of Doyenne and they must also agree to our Code of Conduct and Terms of Service.
If you would like to become a Doyenne Coach or Mentor please fill out the application.
If a coach is not meeting the needs or other problems arise while coaching as part of Doyenne, we take this very seriously and use a "2 strike" rule. When a situation is brought to Doyenne team member's attention we evaluate and meet with the coach to hear their take on the situation and also address concerns without revealing who has brought their name to attention. If the problem, or other situations, occurs again then Doyenne will remove the coach from the pool of professionals we refer our entrepreneurs to.
Mentors who are part of Doyenne are professionals who register to come to less formal supportive workshops than our Coaches. Mentors are not required to go through our Doyenne Coaches Training Workshop but they are given access to a recorded session and encouraged to watch. When a mentor arrives at a workshop where they will be working with entrepreneurs as part of Doyenne programming the Doyenne team member who is leading the workshop will always go through a high level of expectations and set the stage for how the mentor & entrepreneur experience will be conducted. We apply the same criteria for our Mentors as our Coaches as to our expectations for how to work with entrepreneurs who are part of Doyenne and they must also agree to our Code of Conduct and Terms of Service.
If you would like to become a Doyenne Coach or Mentor please fill out the application.
Past Attendees & Success Metrics
Unlike other accelerators or entrepreneur support organizations, Doyenne does not measure success in terms of "number of employees", "revenue totals", or "investment dollars raised". Over 90% of ventures fail within their first year of operations, we measure success by:
1. Ventures still being open and operating 12 months after completion of the TTVT program
2. "Success" based on the entrepreneurs terms has been reached - this is laid out within the TTVT workbook goals & strategy development
3. Venture has scaled based on how Doyenne defines "Scalability" (which can be found on our Guiding Princples page)
The following companies have completed the Doyenne Triple Threat Venture Training program since the program launched in 2020.
- eCourt Reporters
- Altruize
- Mineral & Co
- FORT + Marketing
- Short Stack Eatery
- Training Tracker
- Siren Shrubs
- Bravebird
- Green Pastures Living
- The Garden Wellness
- Madtown Soap Co.
- Wa'am Writes
- Relumed
- Lovin' The Skin I'm In
- Experiencing Being
- The Clareo Group
- The Layered Onion
- Atmospheric Floral
- Poppins
- Crowned Soles
- Fun of It Productions
- Still Standing Enterprise
- Adventures in Wellness & Recovery
- Parsley
- The Rage Fund
- The Source
- Access Abundance
1. Ventures still being open and operating 12 months after completion of the TTVT program
2. "Success" based on the entrepreneurs terms has been reached - this is laid out within the TTVT workbook goals & strategy development
3. Venture has scaled based on how Doyenne defines "Scalability" (which can be found on our Guiding Princples page)
The following companies have completed the Doyenne Triple Threat Venture Training program since the program launched in 2020.
- eCourt Reporters
- Altruize
- Mineral & Co
- FORT + Marketing
- Short Stack Eatery
- Training Tracker
- Siren Shrubs
- Bravebird
- Green Pastures Living
- The Garden Wellness
- Madtown Soap Co.
- Wa'am Writes
- Relumed
- Lovin' The Skin I'm In
- Experiencing Being
- The Clareo Group
- The Layered Onion
- Atmospheric Floral
- Poppins
- Crowned Soles
- Fun of It Productions
- Still Standing Enterprise
- Adventures in Wellness & Recovery
- Parsley
- The Rage Fund
- The Source
- Access Abundance