Triple Threat Venture Training

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You have big goals

It’s time to reach them

The Doyenne Triple Threat Venture Training is a 12-week program designed to help entrepreneurs develop a strong strategic foundation for their ventures. 

This foundation is critical, yet typically short-changed in the chaos of a startup. Without clarity on their business strategy, it is extremely hard to determine where to focus time, energy, dollars, and how to gather the kind of support they need.

The Doyenne Triple Threat Venture Training helps entrepreneurs to:

  • Develop an authentic version of herself as an entrepreneur and C-Level position within their venture

  • Formulate a clear vision of her future and the future of her venture

  • Identify a strategic approach, critical milestones, and immediate plan of action

  • Craft an effective story/pitch to tell people about her venture

  • Build a community of fellow entrepreneurs and supporters

It is virtually impossible for entrepreneurs to do this strategic work on their own. No matter how smart and capable you are, you need people who have the expertise to help you see more clearly and prioritize your goals. You are just too deep into the work, we understand that and are here to help you see above the day-to-day rigor of running your business to help clear through the noise. You'll leave the Strategy Accelerator with a clear, focused, well-developed strategic plan and conditions to others from the Doyenne community who will work with you to makes your goals a reality.

The Experience

The Triple Threat Venture Training unfolds in 3 phases:

The Doyenne Triple Threat Venture Training is divided into three major phases that build on each other over the course of 12-weeks 

Triple Threat Venture Training Kickoff Event

The first step in the Triple Threat Venture Training experience is to build community within the cohort. The cohort will be working closely with each other over the 12 weeks, we are in this together and we create a space where you can be honest, vulnerable, and accepted for your experiences, ventures, and personal story you bring to the group. The goal of the Kickoff Event is to learn about each other and for participants to meet their coaches they will be working with on a one-on-one bases over the course of the program.

Phase 1: Know Thyself & Venture

Every entrepreneurial endeavor begins with a person or a team of people. People come to their work with their own personality types, experiences, values and assumptions. These shape everything about the ventures entrepreneurs choose to launch and their paths for growth. Knowing all of these aspects and identifying them within ourselves and each other deepens the understanding of self and how you will continue to lead within your venture into success.

 Visual Logic Model Workshop (90 minutes + potential for additional time): Entrepreneurs are trying to solve problems for their customers/clients. Every entrepreneur has conscious and unconscious beliefs, thoughts, and feelings about what it will take to meet customers/clients needs. In these workshops, you will work with expert facilitators, artists, coaches, and their team to create a visual story that depicts the underlying logic and story that drives your ventures and the behaviours and decisions you make. You will meet with workshop facilitators for a 90-minute session to develop your venture's visual logic model which will help you tell the story of your venture (defining your pitch to different audiences)

Emotional Intelligence Workshops (2.5 hours):  No entrepreneur has everything it takes to grow a venture within themselves at any point in the entrepreneurial journey. It is critical for you to know what and how your particular approach to the world shapes your role as a founder and leader within your venture. You will take the SEI Emoitonal Intelligence Assessment, meet one-on-one with a SEI certified coach to review your assessment, and also be part of a full cohort 1.5 hour workshop to discuss each others strengths and areas for growth within yourself.

Phase 2: Have a Strategy

During this portion of the Triple Threat Venture Training, you will work to clarify your business model, develop a long-term strategy for achieving the model, and a short-term action plan to move with purpose and speed. In the chaos of launching and running a venture, it is often difficult to take a time out to work to think about, develop, and/or re-evaluate the strategic direction of your venture. We will work with you to craft a strategy that builds on your personality, experience, skills, and values that were articulated in Phase 1 along with the purpose or mission of your venture.

Retreat (1 day broken into 2.5 hours in the morning, 3 hours in the afternoon): Our 1-day Retreat is broken into 2 sections, with a break in between for you to rest and also process information without it all happening at once and be able to ask informative questions and requests of those you're working with.

  • Retreat Morning Workshop: You and your coach will work on laying out a a 1-2 year strategic plan for your venture, a corresponding 6-12 month action plan for setting pieces in motion to meet your strategic plan goals/milestones, and evaluate your business model to see if it needs tweaking or re-drafting.

  • Retreat Afternoon Workshop: Doyenne Mentors will meet with you one-on-one for four 20 minute speed mentoring sessions. You will be notified as to who the Mentors will be at the workshop and given their bios so you can you can decide how to use your 20 minutes with them for greatest impact and be able to ask direct questions as to how they can help you going forward or answer the questions you have right then. After the rotations have completed, you and other participants will come back together to debrief and close out the workshop

Phase 3: Bring Others on the Journey

A critical aspect of the entrepreneurial process is the ability to gather the resources needed, from customers, employees, funders, vendors, partners, etc. To do this effectively, you need to be able to tell the story of your venture in a variety of ways to meet the needs of your audeince. In this final phase of the Accelerator, we work with you to craft a compelling pitch to engage stakeholders.

Pitch Practice Workshop 1 (2 hour session): You will develop a rough draft of your slide deck and walk through your pitch with a small group to get feedback from an expert and peers.
We will work with you to take your pitch from however long it is and widdle it down to a clear, concise 5 minute "tell the story" pitch to include elements to meet the general audience needs. This framework is used to be able to expanded on and/or condensed down more on to meet the needs of future audiences.

Pitch Practice Workshop 2 (2 hour session): You will revise your pitch deck based on feedback from Pitch Practice 1 and again present it to a small group for additional feedback and in preparation for the Showcase event.

Showcase Event (2 hours): The Showcase Event is a culmination of the entire Triple Threat Venture Training experience. The community is invited to attend to meet the entrepreneurs, hear their five-minute pitches, provide questions, suggestions, and feedback, as well as become champions for the presenting entrepreneurs.
Community members from all walks of life are invited to attend the event to show your support of the entrepreneurs and their ventures.

Additional Opportunities throughout the 12-week journey:

One-on-One Mentoring Session (One Hour Bi-weekly): Entrepreneurs will schedule a coaching session with their appointed Doyenne coach through the program experience. Attendees will be paired with their coach based on an intake assessment asking their needs and preferred coaching techniques prior to the Kickoff Event. You will schedule sessions with your coach and it is up to you as to how often you want to meet with your coach.

Peer Coffee Sessions: As a cohort, you have the opportunity to schedule coffee meetings with other Triple Threat Venture Training participants, either one-on-one or as a group, to learn from each other and strengthen your network.  

Triple threat venture training Logistics

The Doyenne Triple Threat Venture Training is open to all women-led ventures who have started a business on their own and are not part of a franchise or multi-level marketing (MLM) programs. The Training is designed for entrepreneurs who have already started their venture and are looking to take them to their venture to the next level of success. Since the workshops are virtual, entrepreneurs who live outside Wisconsin are welcome to apply and attend, but are responsible for travel costs if wish to attend in-person (if available).

The total value of the 12-week Triple Threat Venture Training is $7,500. Thanks to generous sponsorships and in-kind support we are able to make the program available for $5,000 to all women entrepreneurs. If you are a current member of Doyenne ($300/year), you receive the discounted rate of $1,750. 

Payment plans are available upon request. Please contact to discuss this option prior to registering.

The requirements for participation are:

  • The fee of the Triple Threat Venture Training is for 1 participant. If additional team members would like to be part of certain workshops or activities a separate fee will be administered.

  • Participant needs to identify as female, additional team members can be of any gender identity. Team members can be other founders, key supporters, staff/contractors, life partners, anyone who is key to making the venture successful

  • The Training fee includes the costs for the expert facilitators and coaches, program materials/tools, access to the online course content, and food/beverage provided during workshops (if meeting in-person)

All workshops part of the Triple Threat Venture Training will be held virtually with location URLs sent to attendees. For coaching sessions and peer coffees, it is up to participants if they wish to meet in person or virtually and they must supply their own virtual meeting URLs

Cancellation Policy:

  • If not selected to participate in the Triple Threat Venture Training by Doyenne Staff you will be refunded your payment
  • If you are selected and withdraw from attending within 8-14 days of the start of Kickoff Event you will refunded 50% of your payment
  • If you are selected and withdraw from attending within 7 days of the start of the Kickoff Workshop or fail to show you will not be refunded any of your payment

Triple Threat Venture Training Timeline

General Weekly time requirement breakdown

The 12-week Triple Threat Venture Training is laid out to meet your goals within the program and also understand that entrepreneurship happens within a life and that you have other goals and responsibilities as part of your life.  The following outline is a general guideline of weekly requirements and expectations while you're part of the program. Ultimately, your end result directly corresponds to how much you take advantage of the opportunities laid out and the dedication you put into the process.

All workshops part of the program will be virtual with links and calendar invites sent to attendees ahead of workshop dates.

Week 1:

            Kickoff Event (2 hours) - Meet with other participants and your Doyenne coach to learn about each other, your ventures, and what you're hoping to achieve during the 12-weeks in the Training

Week 2:

            One-on-One Coaching Session with your Doyenne Coach: Continue conversations started at the Kickoff Event and begin formulating your strategic plan & goals. This meeting will be scheduled between you and your coach based on your availability.

Weeks 3-4:

            Visual Model Workshop(s) (90 minutes) - outline above

Week 5:

            One-on-One Coaching Session with your Doyenne Coach: Continue conversations started at the Kickoff Event and begin formulating your strategic plan & goals. This meeting will be scheduled between you and your coach based on your availability.

Weeks 6-7:

            SEI Emotional Intelligence Assessment Workshops (2.5 hours total) - outline above

Week 8:

            Retreat (full day) - outline above

Week 9:

            Pitch Practice 1 Workshop (2 hours) - outline above
            One-on-One Coaching Session with your Doyenne Coach: Continue conversations started at the Kickoff Event and begin formulating your strategic plan & goals. This meeting will be scheduled between you and your coach based on your availability.

Week 10:

            Pitch Practice 2 Workshop (2 hours) - outline above
            One-on-One Coaching Session with your Doyenne Coach: Continue conversations started at the Kickoff Event and begin formulating 
            your strategic plan & goals. This meeting will be scheduled between you and your coach based on your availability.

Week 11:

            Showcase Event (2 hours) - outline above

Week 12:

            Celebration & Conclusion of program (optional, 1.5-2 hours)