MEET THE TTVT SPRING 2025 ENTREPRENEURS: Cathy Yerges

Cathy yerges of cambridge market

For six years, Cathy Yerges has transformed 217 W. Main Street in Cambridge, Wisconsin, into more than just a business—she's created a community gathering place where connections flourish over scratch-made food and genuine conversation.

As the visionary behind Cambridge Market, Cathy has built a beloved destination that seamlessly blends the warmth of the Cambridge Market Cafe with the local charm of The Market, featuring products from over 125 Wisconsin makers. Her approach is refreshingly personal: she knows customers by name and has cultivated an atmosphere where people naturally linger, transforming routine visits into meaningful interactions.

Now, Cathy is writing her next chapter with the launch of Mustard Seed Books, opening next month as Cambridge Market's third pillar. Starting with 2,000 carefully selected used books and the inaugural "Pages & Pairings" book club, this venture reflects Cathy's commitment to fostering intellectual connection alongside culinary comfort.

"We're creating spaces where our community can gather in new ways," Cathy explains, envisioning evening hours that will welcome book lovers and multiple reading groups. With ambitious plans to grow to 5,000 books and host 4-6 book clubs, Mustard Seed Books represents Cathy's continued dedication to nourishing both body and mind in Cambridge.

Pitch Coming Soon!