Iso-Learning Series: Getting Beyond Publicity Stunts: PR Strategy for Start-Ups
02/11/2021 13:00 to 02/11/2021 14:00 (US/Central)
Monona,
United States
Monona,
United States
Getting good PR when you don't have the budget to launch a car into space
This Iso-Learning session will cover how early-stage and emerging startups can use local media coverage to build their brand, gain credibility, and get found online. Participants will learn why local media coverage is valuable, what kind of stories local news would be interested in, and how to pitch stories. Olivia will also cover a few alternatives to working with the traditional news media that can accomplish some of the same goals.
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