Step 7 of 10 70% Who are your competitors? * You can indicate specific businesses and/or categories of competitors depending on what is appropriate for your business. How is your business innovative? * Please describe in specific terms how your business is innovative within your field. This could be offering innovative products, bringing products to customers that have not had access previously, and/or building backend processes that allow you to build product or provide services faster, cheaper or of better quality. Previous Save and Continue