Amber Swenor imagines a world where people experience the freedom to be their full authentic selves and experience immense joy and success as a result. She’s the founder of Soul Seed Strategy based here in Madison, where she and her team provide business growth strategy, leadership coaching, retreats, speaking, business strategy consulting and leadership training. She’s helped numerous clients locally and globally to transform their operations, launch, grow and sell businesses, but more importantly, do so in a way that is aligned to who they authentically are and how they desire to live and lead. She’s the author of Wall Street Journal best-selling book, which was also named 2023 Most inspirational book of the year, titled: “Unleashed: A been there rocked that guide to radical authenticity in life and business.” When she’s not strategizing with clients or speaking on stages, you’ll find her rocking with her metal band.